88 Shanghai Countdown
Creative Direction
Adobe Illustrator
Created from February – March 2022
88 Shanghai Countdown is an annual kickoff event marking 88 days until graduation for seniors at NYU Shanghai, held on March 4, 2022. As the creative director on the commencement committee, I created the brand identity for the event, including event decorations, promotion, and merchandise.
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Logo
Inspired by the typography work of Kenichi Minami, this custom typeface puts a playful edge on the Chinese characters for Shanghai (上海).
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Subtle gradient purples and blues, based on NYU's iconic purple, are contrasted with a graphic bright yellow-green to create a futuristic tone.

Promotional Poster

Program

Stage Backboard


Photo: Yuhong Zha



Photo: Yuhong Zha
Signing Board
Red carpet background board for seniors to sign their names and take pictures in front of.
Front cover

Back cover


Inner spread


Photo: Ken Wu